| We
are proud to say that the Business India
Money Show (BIMS) held in the seven cities in 2006-07
has been a resounding success.The show ensures great brand
building for exhibitors, even as it facilitates contact with
future clients. We are continuing the practice of following
concurrent schedules and presenting BIMS
with IOMS in 8 cities i.e. Chennai, Hyderabad, Bangalore,
Mumbai, Delhi, Ahmedabad, Chandigarh (a new venue) & Pune.
Since the introduction of electronic registration and paid
entry over the weekend at IOMS/BIMS
in the Mumbai show last year, we were able to ascertain that
the footfalls read at 20,000 over those 2 days - proof that
we are doing something right. The annual expansion is a direct
response to the great value of the show.
Inside
Outside Mega Show is the largest, event
of the interior design, furniture &
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furnishings,
building
& construction industries.
Associating
The Business India Money Show with it has allowed BIMS to
extend its reach too. With the extended schedule Business
India Money Show is a national show in its own right.
We
expect a 90% repeat participation.
30,000 special invitations will be sent to chartered
accountants, financial professionals and professionals from
the subscriber lists of Business India, Inside Outside and
Auto India in each city. These databases assure us great attendance
for the future.
BIMS
comes with a diverse advertising strategy,
which includes the leading dailies of each city where BIMS
is showcased i.e. magazines, hoardings, cable TV, radio, posters
and direct mailers.
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