About The Show

The Business India Money Show (BIMS) is planned as a supermarket of financial products, with extensive advertising through the print media, hoardings, direct mailers, banners, cable TV etc. In 5 years the exhibition schedule of this show has been expanded from 1 showing in Mumbai to the current 8 metropolitan cities, clearly indicating its timeliness & relevance in today’s booming economy.


Marketing Strategy

we have ensured a great visitor count by clubbing dates/venues together with INSIDE OUTSIDE MEGA SHOW (IOMS). We are continuing this strategy this year too at all our venues. IOMS, our flagship show is the largest event of the interior design, furniture & furnishings, building and construction industries. Showcased nationally in 15 cities, it is exceedingly well-received all over India, and has been a fixture in some cities for almost 2 decades.


Since the structure for the BIMS is a part of the same superstructure as IOMS, the flow of visitors is continuous passing from one show to the other seamlessly. However, the two shows although adjacent, occupy separate areas of the superstructure, with separate identities and advertising budgets.